Copywriter
Travel, Spa & Well-Being Copywriting
Daisy offers copywriting services covering everything from websites, well-being concepts and treatment menus to monthly newsletters and blog content. Adopting an approach which combines creativity with business acumen, Daisy ensures messaging stays relevant, in tune and compelling. She offers a small, close-knit team for bigger projects.
“The language of luxury has jumped out of its box. Evocative picture-painting and the symbolic layering of words creates a mood of both collaboration and intimacy with the reader.”
Daisy Finer
Beauty Brand Writing
As a natural progression from her background in spas, Daisy also provides product storytelling services for natural skincare brands, helping to create best-selling product names and descriptions as well as explaining ingredient benefits. As she says,
“Consumers are ever more educated. Now is the time to step away from marketing myths, false promises and exaggerated superlatives and deliver authentic, transparent messaging that connects on an emotional level and inspires trust, confidence and brand loyalty.”
Daisy Finer
“The way Daisy embraces a brand is rare. She puts herself into the essence of the brand and story tells from there; it makes her totally unique. But she is not ‘just’ a writer - she is a powerhouse creative, a visionary, a bridge builder and an invaluable advisor.”
— Denise Leicester, founder of ila
